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Taking a Six Month Blogging Hiatus

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This blog was founded in 2008 as a home for long-form writing and a testing ground for fooling around with the latest web technologies. It contains periodic musings on Integrated Marketing, Social Media, Digital Marketing, Mobile, and the Tech Lifestyle. During those eight years there was mostly monthly posting. The face of blogging has changed [...]

Goldman Sach’s Astounding Projections for Healthcare Virtual Reality

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"Virtual reality (VR) and augmented reality (AR) have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created and existing markets to be disrupted.” – reads the first full sentence in Goldman Sach’s research report on Virtual and Augmented Reality [...]

Will 2016 be a Big Year for Virtual Reality in Pharma?

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One of the more amazing technological innovations of 2015 was the consumerization of virtual reality. Google Cardboard, which started out almost as a joke, came into its own this November when the New York Times distributed over 1 million Cardboard units to their subscribers, featuring a  film, "The Displaced," which follows the lives of three [...]

Publishing on Medium – “the best typewriter for the web”

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Wow, I got over 5,200 views and 2,300 reads for my first post on Medium a few weeks ago. That’s remarkable. I’ve been aware of Medium for a few years now. Mainly, I would discover smart content on Medium which I might have found on Wired, The New Yorker, or A List Apart. The long-form content there [...]

A Simple Framework for Understanding Social Hubs and Content Hubs

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Content marketing and content curation was one of the main themes of 2014. Companies jumped (or stumbled) in with both feet – as well as individual thought leaders, who were quick to create their own content platforms and collections. Supporting these efforts was the emergence of some excellent tools that allowed you to easily stitch [...]

Could There be Luck in the Twitter Cards for Pharma?

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Today’s PM360 Panorama featured an article "Fifteen Ways Pharma Can Take Advantage of Twitter's Redesign." My comments were featured in the article, and the full article is here. Below are some further thoughts on the redesign and its applicability for pharma. With a full header image and stats on friends and photos, I can hardly [...]

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