Digital Marketing

R.I.P. Postrank

May 5, 2012

I’m grumpy. This Saturday morning I got up with a cup of coffee and set out to look at my RSS feeds for news on the web. For those of you not familiar with RSS, it’s a RSS is a content delivery vehicle. You could think of RSS as your own personal wire service. I [...]

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Facebook Timequake Coming for Pharma 3/30!

March 22, 2012

If you have any doubts on who is in charge of calling the shots on Social Media, stop wondering. It’s Facebook, by size and impact. The platform is in control and the timelines to adapt to change are shortening. Facebook rolled out Timeline to brands on 2/29 and all brand pages will be forced to [...]

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Google Announces Search, Plus Your World

January 11, 2012

Yesterday Google made a major revision in its search algorithm  called Search, plus Your World. This change has been called ‘the most radical change ever’ on Search Engine Blogs. Google will now be incorporating data from its social network as well as the public Internet when delivering search results to people. What this means in [...]

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End of the Year Surprise: FDA Draft Guidance for Off-Label Information

January 5, 2012

Over the holidays, and without fanfare, the FDA issued Draft Guidance for Responding to Unsolicited Requests for Off-Label Information. The title of the guidance is a little deceptive in that within the document lies some draft guidance on dealing with social media in the form of ‘public’ platforms where some of this conversation may take [...]

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Facebook Pharma Earthquake!

August 10, 2011

Facebook has rocked the pharma world with its announcement that pharma ‘whitelisting’ will largely disappear on August 15th. Whitelisting has been a special exemption where pharma has been able to prevent people from being able to Like or comment on their Wall posts. So we might actually have to engage with people rather than broadcasting. [...]

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Google Wallet

May 26, 2011

Today Google announced it’s wallet, an electronic wallet located in your cell phone with tap-and-pay technology. With Google’s engineering prowess, it’s got to be a smooth customer experience – frictionless, as the saying goes. Why so late? Doesn’t it seem like we should have been tapping and going at 7/11s and gas stations for a [...]

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