Digital Marketing

Healthcare Game Changer

April 22, 2011

This story originally appeared in PRWeek Insider on 04/20/11 (subscription required). More People are playing Farmville than Watching Dancing with the Stars. More people are playing Texas Hold’em Poker than are watching Glee.* And Zynga, maker of Farmville, has about half the monthly active users that Twitter does – 135MM versus 283MM. Clearly, gaming is [...]

Read the full article →

Blogger Outreach, PR and Healthcare

April 20, 2011

This story originally appeared in PRWeek Insider on 04/20/11 (subscription required). With the emergence of today’s digital space, it is safe to say that bloggers are the new reporters and journalists. Their content reaches many at once and is easily accessible by a click of the finger. What bloggers choose to feature on and write [...]

Read the full article →

Rx for Pharma Tweeting

April 18, 2011

This story originally appeared in PRWeek Insider on 04/18/11 (subscription required). Two weeks ago a Marc Jacobs intern publicly melted down on Twitter and then quit. Two weeks before that, Chrysler experienced some Twitter road rage, and an agency was fired. And two weeks before that, the Red Cross had to confiscate the keys from [...]

Read the full article →

Goin’ Mobile

October 25, 2010

You have to be of  ‘a certain age’ or a classic rock fan to remember The Who’s song Going Mobile. But it’s very relevant today. Forester predicts that by 2012 more Internet access will occur throughout mobile devices than PCs. Sometime it seems it’s coming quicker than that. If you look around you on the [...]

Read the full article →

Facebook Places

August 25, 2010

Facebook introduced a service called Places last week in response to similar marketplace efforts like Foursquare and others. In a nutshell it allows you to share where you are and connect with friends nearby. The advantage to Places is the gigantic reach that Facebook has with a membership of over 500 million and its position [...]

Read the full article →

First Branded Pharma Tweet

June 18, 2009

Today, the IgniteBLOG reported the first ever branded pharma tweet. The tweet came from twitter.com/racewithinsulin. Of course, I found out about  in on Twitter. This development is interesting from a couple of perspectives. The twitter feed is from a brand advocate, rather than a company. The twitter homepage includes both Levemir and Novolog important safety [...]

Read the full article →

← Previous Entries

Next Entries →