Social Media

R.I.P. Postrank

May 5, 2012

I’m grumpy. This Saturday morning I got up with a cup of coffee and set out to look at my RSS feeds for news on the web. For those of you not familiar with RSS, it’s a RSS is a content delivery vehicle. You could think of RSS as your own personal wire service. I [...]

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Facebook Timequake Coming for Pharma 3/30!

March 22, 2012

If you have any doubts on who is in charge of calling the shots on Social Media, stop wondering. It’s Facebook, by size and impact. The platform is in control and the timelines to adapt to change are shortening. Facebook rolled out Timeline to brands on 2/29 and all brand pages will be forced to [...]

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End of the Year Surprise: FDA Draft Guidance for Off-Label Information

January 5, 2012

Over the holidays, and without fanfare, the FDA issued Draft Guidance for Responding to Unsolicited Requests for Off-Label Information. The title of the guidance is a little deceptive in that within the document lies some draft guidance on dealing with social media in the form of ‘public’ platforms where some of this conversation may take [...]

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Facebook Pharma Earthquake!

August 10, 2011

Facebook has rocked the pharma world with its announcement that pharma ‘whitelisting’ will largely disappear on August 15th. Whitelisting has been a special exemption where pharma has been able to prevent people from being able to Like or comment on their Wall posts. So we might actually have to engage with people rather than broadcasting. [...]

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I’ll Tumbl for Ya

June 18, 2011

A few days ago there was big news that Tumblr surpassed WordPress in number of blogs. It was pretty damn astounding, since Tumblr went from 7 million to 27 million blogs in a matter of six months. It was also a sensationalistic headline since it doesn’t take into account the huge number of blogs using [...]

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Healthcare Game Changer

April 22, 2011

This story originally appeared in PRWeek Insider on 04/20/11 (subscription required). More People are playing Farmville than Watching Dancing with the Stars. More people are playing Texas Hold’em Poker than are watching Glee.* And Zynga, maker of Farmville, has about half the monthly active users that Twitter does – 135MM versus 283MM. Clearly, gaming is [...]

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