Rx for Pharma Tweeting

April 18, 2011

This story originally appeared in PRWeek Insider on 04/18/11 (subscription required). Two weeks ago a Marc Jacobs intern publicly melted down on Twitter and then quit. Two weeks before that, Chrysler experienced some Twitter road rage, and an agency was fired. And two weeks before that, the Red Cross had to confiscate the keys from [...]

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#earthquake!

March 20, 2011

Right on the heels of the Middle East unrest came the Great Tohoku Kanto Earthquake that rocked northern Japan. Again Social Media played a large role. Survivors used Twitter to contact relatives, Facebook to organize search parties, and Google Maps to organize emergency response. Right after the quake, tweets were being sent at a rate of [...]

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Who Needs a Social Media Revolution When You Can Have a Real Revolution?

February 28, 2011

We social media advocates sit in our offices and Starbucks discussing new options and how they affect the brands and companies we work with. Then, those mundane marketing uses go out the window when you see events transpiring on the world stage that really illustrate the incredible power of these new media. We glibly talk [...]

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iPad in the Cloud

January 23, 2011

I’m now commuting daily into Manhattan and taking my iPad. When you commute, its amazing how a bag which you hardly even noticed carrying getting out of the car, feels like it weights a hundred pounds by the time you get to the office. So, I wondered, how far could I go being paperless and [...]

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An Apple for Apple

November 26, 2010

Last August the camera in my iPhone 3GS started producing photos as if they were taken through a jar of Vaseline or a screen door – neither one a very pleasing effect. It didn’t inconvenience me much, but I do find the camera handy for a quick informal shot or as a reminder for something [...]

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Goin’ Mobile

October 25, 2010

You have to be of  ‘a certain age’ or a classic rock fan to remember The Who’s song Going Mobile. But it’s very relevant today. Forester predicts that by 2012 more Internet access will occur throughout mobile devices than PCs. Sometime it seems it’s coming quicker than that. If you look around you on the [...]

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