Blinkassociates is a consulting / freelance practice which complements my full-time employment. It focuses on the Healthcare and Pharmaceutical industries, working with companies both big and small. The services offered address new marketing models in general, and digital, social, mobile, and tablets, specifically. Here’s what it does:
- Social Media Strategy: Develop customer focused Social Media strategy, applying proven techniques of targeting and branding to the rapidly evolving world of social media.
- Social Media Platform Development: Identify and build Social Media outposts appropriate for your marketing programs and valuable to your customers.
- Inbound Marketing and Content Marketing: Design content distribution and timing strategies for your owned platforms, as well as editorial calenders for executing the plans.
- New Business Development: Support agency new business pitches with marketing and digital strategies, as well as fully developed executional concepts.
- Outsourced Marketing Resources: Serve as an outsourced marketing department for specific projects, times of high demand, or for companies that don’t need a dedicated full-time resource.
- Digital Regulatory Guidance: Create Social Media Guidelines at a corporate, brand, or tactic level. All digital program guidance is illustrated by best practices and relevant industry examples.
- Digital Landscape Services: Paint a picture of the relevant and important online buzz for your category and brand. Identify the strongest voices on the Social Web and the best ways to reach them.
- Website Development / Redesign: Lead or assist these projects from a marketing perspective using your vendors or ours.
- Digital / Social CRM: Develop performance-based, channel agnostic strategies to engage your customers where they want to interact with you. The development and execution is done in partnership with M2 Worldwide.
- Digital Metrics / KPIs / ROI / Dashboards: Build measurement plans aligned to your marketing objectives, designed to separate the signal from the noise.
Please use the form below to request more information or contact me.