{"id":3,"date":"2008-11-05T14:00:57","date_gmt":"2008-11-05T14:00:57","guid":{"rendered":"http:\/\/blinkassociates.com\/blog\/?p=3"},"modified":"2008-11-12T12:32:19","modified_gmt":"2008-11-12T17:32:19","slug":"obamas-win-is-also-a-marketing-win","status":"publish","type":"post","link":"https:\/\/blinkassociates.com\/blog\/obamas-win-is-also-a-marketing-win\/","title":{"rendered":"Obama’s Win is Also a Marketing Win"},"content":{"rendered":"
\"Obama<\/a>

Obama Logo<\/p><\/div>\n

Much has been said about the marketing by both Presidential candidates this year. Obama was successful in creating a beautifully integrated campaign. From the TV commercials, to the great logo, it was very well done. I was at the ANA<\/a> conference in Florida where he was voted Marketer of the Year<\/strong><\/em>. This Ad Age article is a great writeup<\/a>.\u00a0 Here’s a snippet:\u00a0 “Change — and Positioning — You Can Believe in.<\/strong> Take a relatively unknown man. Younger than all of his opponents. Black. With a bad-sounding name. Consider his first opponent: the best-known woman in America, connected to one of the most successful politicians in history. Then consider his second opponent: a well-known war hero with a long, distinguished record as a U.S. senator.”<\/p>\n\"Facebook\"<\/a>\"twitter\"<\/a>\"pinterest\"<\/a>\"linkedin\"<\/a>\"mail\"<\/a>by <\/span>\"feather\"<\/a>","protected":false},"excerpt":{"rendered":"

Much has been said about the marketing by both Presidential candidates this year. Obama was successful in creating a beautifully integrated campaign. From the TV commercials, to the great logo, it was very well done. I was at the ANA conference in Florida where he was voted Marketer of the Year. This Ad Age article […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-integrated-marketing"},"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2jHqE-3","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/posts\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":9,"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/posts\/3\/revisions"}],"predecessor-version":[{"id":53,"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/posts\/3\/revisions\/53"}],"wp:attachment":[{"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=3"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=3"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}