{"id":55,"date":"2008-11-16T21:37:29","date_gmt":"2008-11-17T02:37:29","guid":{"rendered":"http:\/\/blinkassociates.com\/blog\/?p=55"},"modified":"2008-11-16T21:48:48","modified_gmt":"2008-11-17T02:48:48","slug":"cereal-marketing-breakthrough-in-canada","status":"publish","type":"post","link":"https:\/\/blinkassociates.com\/blog\/cereal-marketing-breakthrough-in-canada\/","title":{"rendered":"Cereal Marketing Breakthrough in Canada!"},"content":{"rendered":"

I recently got a head-ups from a friend in Toronto about this marketing breakthrough. Post – famous for bringing good whole wheat Shreddies cereal to Canadian breakfast tables for 67 years, has launched a major innovation.\u00a0 For the first time in seven decades Shreddies is changing its shape, for a limited time, with new Diamond Shreddies cereal.<\/p>\n\""New"<\/a>\n

After a whirlwind of debate over which is better – the diamond or the square – and some controversy over square Shreddies appearing in Diamond Shreddies boxes, The President of Shreddies reflected on the Canadian Shreddies craze:<\/p>\n

“When we introduced 45 degree rotational technology to put a new twist on Shreddies – an old family favourite – we had no idea the widespread excitement and discussion that would erupt within Canada and beyond our borders,” says The President of Shreddies. “We found ourselves amid a flurry of debate and discussion. Everyone from Canada’s leading media to bloggers to regular people got in on the Diamond versus Square debate.” According to online voting at www.diamondshreddies.com<\/a>, Diamonds are in the lead with 66 per cent of the vote trailed by Squares with a mere 34 per cent. However, it has been confirmed that although the Square minority may be small – they’re vocal.<\/p>\n

Sales are apparently up considerably since this product innovation was announced in March of this year. Commercials and focus groups (definitely worth a look)\u00a0are available on the website<\/a>.<\/p>\n\"Facebook\"<\/a>\"twitter\"<\/a>\"pinterest\"<\/a>\"linkedin\"<\/a>\"mail\"<\/a>by <\/span>\"feather\"<\/a>","protected":false},"excerpt":{"rendered":"

I recently got a head-ups from a friend in Toronto about this marketing breakthrough. Post – famous for bringing good whole wheat Shreddies cereal to Canadian breakfast tables for 67 years, has launched a major innovation.\u00a0 For the first time in seven decades Shreddies is changing its shape, for a limited time, with new Diamond […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5],"tags":[],"class_list":{"0":"post-55","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising","7":"category-integrated-marketing"},"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2jHqE-T","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":22,"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":83,"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions\/83"}],"wp:attachment":[{"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blinkassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}