Embed Your Tweets

by mark on May 11, 2010

Tweets are the new quotes. However, screen shots of tweets are a pretty limited way to share. You can send links to an individual tweet by directly clicking the timestamp and copying that, but it’s not pretty. So now along comes Blackbird Pie. Embed your tweets like the following and they retain their interactivity.

Check it out: 5 Simply Stunning iPad Apps You Just Can’t Live Without!!! http://huff.to/apMPJkless than a minute ago via Seesmic

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Google Voice Rocks

by mark on January 8, 2010

Google Voice LogoTen years ago I bought a personal 800 number. Then I forwarded the number to wherever I was – cell phone, office, home. It worked pretty well, provided I didn’t screw up and leave the forwarding to the wrong number. Voice mail was a bit of an issue too.

You’d think in the intervening ten years someone would have come up with a solution to the issue of having three numbers on your business card and three disjointed voicemail systems, but there’s nothing widespread. Now Google has.

I’ve been using Google Voice for close to six months now. Here’s what it’s like. Someone calls your Google Voice number. All the phones you’ve set up ring simultaneously. You pick one of them up and you get told the name of the person calling. You have choice of answering, sending to voicemail, or sending to voicemail while you listen. Voicemails get transcribed to text and sent to your email and SMS. Plus everything shows up on the Google Voice website which is set up like Gmail.

There are some other cool features. SMS is the same way – comes to your phone and shows up on the website. You can SMS by typing on the website (easier than a cellphone) and the history shows up on the website. Want to make an outbound call? You can pick the number out of your address book and tell Google Voice which phone to use. Press the button, the phone rings, and you’re connected to the person your calling.

Want more? Check out the widget on this website. You can use it to call me right now. You can set the times different phones ring…set different greetings…go crazy. It’s free. It doesn’t seem to be rolled out to everyone yet, so if you want a pass, email me. Google may rule the world.

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Social Signatures, Social URLs

September 28, 2009

OK interconnected world, I’ve got a couple cool new tools. First, let’s start with a social signature. How many emails do you send each day? If you’re like me, it’s a lot. Why not use that as a way to link back to your social networking sites, blog and twitter updates?
WiseStamp does a great job [...]

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Adobe Drops the Ball on Customer Service

July 31, 2009

We live in an amazing age as far as online customer service goes. You can book your flight online and get your ticket in minutes. Zappos can get shoes to your doorstep seemingly as soon as you press the enter key.
Adobe is one of the oldest and most venerable software companies. I have a [...]

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First Branded Pharma Tweet

June 18, 2009

Today, the IgniteBLOG reported the first ever branded pharma tweet. The tweet came from twitter.com/racewithinsulin. Of course, I found out about  in on Twitter.
This development is interesting from a couple of perspectives. The twitter feed is from a brand advocate, rather than a company. The twitter homepage includes both Levemir and Novolog important safety information [...]

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XMarks Bookmark Sync

May 6, 2009

Like many of us, I’m using several computers – my work laptop, my home office machine, – and sometimes logging on to someone else’s at another location. Plus, my iPhone bookmarks are synced to my home office computer (now a Mac). I’m also switching between Internet Explorer and Firefox, with occasional forays on Safari.
I’d been [...]

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Novartis Marketing Excellence Newsletter – Change

March 16, 2009

Were any of you on Facebook this week? If not, your kids probably were, and you’ll be there shortly. The fastest growing segment of the Facebook population is 35 plus years of age. That means that our core demographic target as a company is moving into online social media very fast.
Social Media is an approach [...]

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Free Social Media Monitoring Tools

February 20, 2009

Don’t have a big budget for Social Media Monitoring? There are many available free tools that are high-quality and offer interesting insights. The following list contains both Best-in-Class solutions for monitoring as well as specialty tools for specific purposes. If you know of one you feel should have made this list, use the comments section at the bottom of the [...]

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Why Business People Speak Like Idiots

January 16, 2009

It’s Monday. Time to hit the pause button on your personality and get ready for the first meeting because, for the next five days, we’ll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we [...]

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Frenzied Holiday Shoppers in NYC

December 23, 2008

Today I was in New York City at a meeting on one of the last business days of the year (for me anyway). I was close to Fifth Avenue and Rockefeller Center, so I decided to take a short stroll and check out the display windows. If you’re familiar at all with New York, these [...]

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