This blog was founded in 2008 as a home for long-form writing and as a testing ground for fooling around with the latest web technologies. It contains periodic musings on Integrated Marketing, Social Media, Digital Marketing, Mobile, and the Tech Lifestyle. During the past eight years I posted almost monthly. The face of blogging changed [...]
Mark Davis
January 31, 2016
“Virtual reality (VR) and augmented reality (AR) have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created and existing markets to be disrupted.” – reads the first full sentence in Goldman Sach’s research report on Virtual and Augmented Reality [...]
Mark Davis
December 31, 2015
One of the more amazing technological innovations of 2015 was the consumerization of virtual reality. Google Cardboard, which started out almost as a joke, came into its own this November when the New York Times distributed over 1 million Cardboard units to their subscribers, featuring a film, “The Displaced,” which follows the lives of three [...]
Mark Davis
April 30, 2015
Wow, I got over 5,200 views and 2,300 reads for my first post on Medium a few weeks ago. That’s remarkable. I’ve been aware of Medium for a few years now. Mainly, I would discover smart content on Medium which I might have found on Wired, The New Yorker, or A List Apart. The long-form content there [...]
Mark Davis
February 23, 2015
Content marketing and content curation was one of the main themes of 2014. Companies jumped (or stumbled) in with both feet – as well as individual thought leaders, who were quick to create their own content platforms and collections. Supporting these efforts was the emergence of some excellent tools that allowed you to easily stitch [...]
Today’s PM360 Panorama featured an article “Fifteen Ways Pharma Can Take Advantage of Twitter’s Redesign.” My comments were featured in the article, and the full article is here. Below are some further thoughts on the redesign and its applicability for pharma. With a full header image and stats on friends and photos, I can hardly [...]