Early Monday morning, the FDA released guidance for review on Interactive Promotional Media. This was the first tangible guidance since the FDA hearings on Pharma Social Media in November 2009, and for some this was a real occasion to open the champagne. Bill Evans at the industry leading Dose of Digital was the first to [...]

Are more of your website visitors coming from a mobile device instead of a desktop or laptop computer? Mine are, and even though this site is optimized for mobile, it needs to evolve. (That includes smartphone plus tablet usage.) In What Users Want Most from Mobile Sites Today,  Google reports that 61% of mobile visitors [...]

Last week I went to Digital Pharma East. I was looking forward to connecting with a bunch of people I knew in a short amount of time. I knew I’d want to give them my updated contact information, and I started thinking about how I would do that. I know what you’ll say – just [...]

The last time I demonstrated LinkedIn company pages to a senior executive, with the goal of getting him to do it for his company, he was incredulous that it was free. He was looking for the price tag. It’s odd that in the rush to cover all the leading social media platforms that companies have neglected [...]

I’m a good Cardiac Surgeon. At least my friend Dave Dolton on LinkedIn thinks I am. Dave endorsed me as a Cardiac Surgeon to prove a point, the point being you can endorse any LinkedIn connection for any skill, no matter how incorrect or far-fetched it might be. I am not a cardiac surgeon and [...]