Digital Marketing

Google Reader Shutting Down

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I read that Google Reader was closing on Google Reader. I have a folder in Reader named ‘Critical’ that contains key feeds from Inside Facebook, The Official Google Blog, etc. and I try to always scan that folder at least every couple of days. For those of you not familiar with Google Reader, that’s the [...]

Twitter’s Vine X-Rated!

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Twitter launched Vine on Thursday. Vine lets users create and share videos lasting up to six seconds. Building on the huge success of Instagram, Vine users can follow other people, whose posted videos show up in a feed on their phones and can be easily shared. On Monday, four days after its release, hard-core pornography [...]

Global Web Index: Professional Content Still Rules

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I’ve always been a fan of frameworks such as Forester’s Groundswell that help you think through marketing options for emerging media. Having a structured way to sort out the (wonderful) chaos of social media helps you figure out ways to achieve your objectives. Recently, I was looking for some information on International Social Media use [...]

Moving CRM to the Cloud

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WARNING: This is a non marketing-oriented post that is going to make your eyes bleed unless you are interested in the techie side of CRM. Over 10 years ago I built my own CRM system in Microsoft Access. Total geek city, I know. It was perfectly suited to the way I kept track of interactions [...]

R.I.P. Postrank

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I’m grumpy. This Saturday morning I got up with a cup of coffee and set out to look at my RSS feeds for news on the web. For those of you not familiar with RSS, it’s a RSS is a content delivery vehicle. You could think of RSS as your own personal wire service. I [...]

Facebook Timequake Coming for Pharma 3/30!

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If you have any doubts on who is in charge of calling the shots on Social Media, stop wondering. It’s Facebook, by size and impact. The platform is in control and the timelines to adapt to change are shortening. Facebook rolled out Timeline to brands on 2/29 and all brand pages will be forced to [...]