You have to be of  ‘a certain age’ or a classic rock fan to remember The Who’s song Going Mobile. But it’s very relevant today. Forester predicts that by 2012 more Internet access will occur throughout mobile devices than PCs. Sometime it seems it’s coming quicker than that. If you look around you on the [...]

Facebook introduced a service called Places last week in response to similar marketplace efforts like Foursquare and others. In a nutshell it allows you to share where you are and connect with friends nearby. The advantage to Places is the gigantic reach that Facebook has with a membership of over 500 million and its position [...]

Today, the IgniteBLOG reported the first ever branded pharma tweet. The tweet came from twitter.com/racewithinsulin. Of course, I found out about  in on Twitter. This development is interesting from a couple of perspectives. The twitter feed is from a brand advocate, rather than a company. The twitter homepage includes both Levemir and Novolog important safety [...]

Were any of you on Facebook this week? If not, your kids probably were, and you’ll be there shortly. The fastest growing segment of the Facebook population is 35 plus years of age. That means that our core demographic target as a company is moving into online social media very fast. Social Media is an [...]

Don’t have a big budget for Social Media Monitoring? There are many available free tools that are high-quality and offer interesting insights. The following list contains both Best-in-Class solutions for monitoring as well as specialty tools for specific purposes. If you know of one you feel should have made this list, use the comments section at the bottom of the [...]