Mark Davis
September 26, 2008
Tired of emailing your friends, then calling, then emailing again, then wondering who’s going to show up for your soccer, football, or tennis game? Try Nike Playmaker. Interesting way to enable something online that’s always a pain to do – and extend the Nike brand.
From a funky Japanese clothing maker comes this incredible viral marketing effort. A clock with syncopated dancers shows every 5 seconds. It’s energizing and hypnotic (in a delightfully weird pop-Japanese way) that it earned the Grand Clio in Interactive at last week’s Clio Awards. As with most interactive entries, you really have to experience, the “Music. [...]