This story originally appeared in PRWeek Insider on 04/20/11 (subscription required). With the emergence of today’s digital space, it is safe to say that bloggers are the new reporters and journalists. Their content reaches many at once and is easily accessible by a click of the finger. What bloggers choose to feature on and write [...]

Today, the IgniteBLOG reported the first ever branded pharma tweet. The tweet came from twitter.com/racewithinsulin. Of course, I found out about  in on Twitter. This development is interesting from a couple of perspectives. The twitter feed is from a brand advocate, rather than a company. The twitter homepage includes both Levemir and Novolog important safety [...]

Don’t have a big budget for Social Media Monitoring? There are many available free tools that are high-quality and offer interesting insights. The following list contains both Best-in-Class solutions for monitoring as well as specialty tools for specific purposes. If you know of one you feel should have made this list, use the comments section at the bottom of the [...]

I recently got a head-ups from a friend in Toronto about this marketing breakthrough. Post – famous for bringing good whole wheat Shreddies cereal to Canadian breakfast tables for 67 years, has launched a major innovation.  For the first time in seven decades Shreddies is changing its shape, for a limited time, with new Diamond [...]

Much has been said about the marketing by both Presidential candidates this year. Obama was successful in creating a beautifully integrated campaign. From the TV commercials, to the great logo, it was very well done. I was at the ANA conference in Florida where he was voted Marketer of the Year. This Ad Age article [...]