By now anyone with a pulse has heard about Apple’s showdown with the FBI over resisting cracking open a terrorist’s phone from San Bernandino. From a public perception perspective the FBI picked the perfect case to force Apple to comply – a conflict over security that has been brewing for a while. However, it’s not [...]

“Virtual reality (VR) and augmented reality (AR) have the potential to become the next big computing platform, and as we saw with the PC and smartphone, we expect new markets to be created and existing markets to be disrupted.” – reads the first full sentence in Goldman Sach’s research report on Virtual and Augmented Reality [...]

One of the more amazing technological innovations of 2015 was the consumerization of virtual reality. Google Cardboard, which started out almost as a joke, came into its own this November when the New York Times distributed over 1 million Cardboard units to their subscribers, featuring a  film, “The Displaced,” which follows the lives of three [...]

Now that Apple Watch OS 2 is out and the product has been in the market several months, what’s the verdict on the watch as a health tracker? Note the emphasis on health, not fitness. In a rare PR move for Apple, there was an interview with Jay Blahnik, Apple’s director of fitness for health [...]

Content marketing and content curation was one of the main themes of 2014. Companies jumped (or stumbled) in with both feet – as well as individual thought leaders, who were quick to create their own content platforms and collections. Supporting these efforts was the emergence of some excellent tools that allowed you to easily stitch [...]