Over the holidays, and without fanfare, the FDA issued Draft Guidance for Responding to Unsolicited Requests for Off-Label Information. The title of the guidance is a little deceptive in that within the document lies some draft guidance on dealing with social media in the form of ‘public’ platforms where some of this conversation may take [...]

Facebook has rocked the pharma world with its announcement that pharma ‘whitelisting’ will largely disappear on August 15th. Whitelisting has been a special exemption where pharma has been able to prevent people from being able to Like or comment on their Wall posts. So we might actually have to engage with people rather than broadcasting. [...]

A few days ago there was big news that Tumblr surpassed WordPress in number of blogs. It was pretty damn astounding, since Tumblr went from 7 million to 27 million blogs in a matter of six months. It was also a sensationalistic headline since it doesn’t take into account the huge number of blogs using [...]

This story originally appeared in PRWeek Insider on 04/20/11 (subscription required). More People are playing Farmville than Watching Dancing with the Stars. More people are playing Texas Hold’em Poker than are watching Glee.* And Zynga, maker of Farmville, has about half the monthly active users that Twitter does – 135MM versus 283MM. Clearly, gaming is [...]

This story originally appeared in PRWeek Insider on 04/20/11 (subscription required). With the emergence of today’s digital space, it is safe to say that bloggers are the new reporters and journalists. Their content reaches many at once and is easily accessible by a click of the finger. What bloggers choose to feature on and write [...]