I was sitting and looking at a boring and uninspiring to-do list on a Saturday morning when I got a call from my good friend Jordan. “Let’s go to the opera,” he said. Hmm, not remembering any strong connection between Jordan and opera, but knowing Jordan as an explorer, and a person who uncovers interesting [...]
Society
#earthquake!
March 20, 2011 0 commentsRight on the heels of the Middle East unrest came the Great Tohoku Kanto Earthquake that rocked northern Japan. Again Social Media played a large role. Survivors used Twitter to contact relatives, Facebook to organize search parties, and Google Maps to organize emergency response. Right after the quake, tweets were being sent at a rate of [...]
Who Needs a Social Media Revolution When You Can Have a Real Revolution?
February 28, 2011 1 commentWe social media advocates sit in our offices and Starbucks discussing new options and how they affect the brands and companies we work with. Then, those mundane marketing uses go out the window when you see events transpiring on the world stage that really illustrate the incredible power of these new media. We glibly talk [...]