I recently got a head-ups from a friend in Toronto about this marketing breakthrough. Post – famous for bringing good whole wheat Shreddies cereal to Canadian breakfast tables for 67 years, has launched a major innovation. For the first time in seven decades Shreddies is changing its shape, for a limited time, with new Diamond Shreddies cereal.
After a whirlwind of debate over which is better – the diamond or the square – and some controversy over square Shreddies appearing in Diamond Shreddies boxes, The President of Shreddies reflected on the Canadian Shreddies craze:
“When we introduced 45 degree rotational technology to put a new twist on Shreddies – an old family favourite – we had no idea the widespread excitement and discussion that would erupt within Canada and beyond our borders,” says The President of Shreddies. “We found ourselves amid a flurry of debate and discussion. Everyone from Canada’s leading media to bloggers to regular people got in on the Diamond versus Square debate.” According to online voting at www.diamondshreddies.com, Diamonds are in the lead with 66 per cent of the vote trailed by Squares with a mere 34 per cent. However, it has been confirmed that although the Square minority may be small – they’re vocal.
Sales are apparently up considerably since this product innovation was announced in March of this year. Commercials and focus groups (definitely worth a look) are available on the website.
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’45 degree rotational technology’ is definitely the wave of the future. Imagine the applications across products like tires and ice cubes and you can see for yourself why this is the greatest marketing breakthrough since the waterproof sponge. Pure gold!