Early Monday morning, the FDA released guidance for review on Interactive Promotional Media. This was the first tangible guidance since the FDA hearings on Pharma Social Media in November 2009, and for some this was a real occasion to open the champagne. Bill Evans at the industry leading Dose of Digital was the first to break the news. Industry pundits such as John Mack were quick to jump on the news and agencies worked late into the night to construct elaborate points-of-view. I’ve curated a list on Scoop.it that follows the most significant commentary from this week. The links on the below embed are live, or you can click here to access the Scoop.it topic.
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