Yesterday Google made a major revision in its search algorithm called Search, plus Your World. This change has been called ‘the most radical change ever’ on Search Engine Blogs. Google will now be incorporating data from its social network as well as the public Internet when delivering search results to people.
What this means in practice is that now if you are searching on Google for Diabetes, social media interactions on Twitter, Tumblr, etc, from your contacts will be highly ranked in the search results. So, social media’s ripple effect is about to become much stronger. This will also be a boost to Google+, Google’s Social Network. Since so many people start an Internet session with a search session, and so many people use Google, the impact will be immense.
This change will only occur in English on Google.com. Posts that are not ‘public’ on Facebook will not be picked up by Google. Here is Google’s blog post on the change.
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Poynter had an excellent article on the SEO impact of this change. They said:
“The point for news organizations and journalists is that it’s more important than ever to build strong social followings and to optimize content for sharing. Social media is becoming an engine that drives more than just Facebook and Twitter’s own referrals.” http://bit.ly/xrTK7u