Obama Logo
Much has been said about the marketing by both Presidential candidates this year. Obama was successful in creating a beautifully integrated campaign. From the TV commercials, to the great logo, it was very well done. I was at the ANA conference in Florida where he was voted Marketer of the Year. This Ad Age article is a great writeup. Here’s a snippet: “Change — and Positioning — You Can Believe in. Take a relatively unknown man. Younger than all of his opponents. Black. With a bad-sounding name. Consider his first opponent: the best-known woman in America, connected to one of the most successful politicians in history. Then consider his second opponent: a well-known war hero with a long, distinguished record as a U.S. senator.”
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