How to Set Up Multiple “From” Addresses with an iPhone / iPad Mail Account

Like a lot of people, I use GMail as my main inbox. Several email accounts are ‘fetched’ by GMail and all that email ends up in one convenient in-box. I’ve got GMail set up so that when I reply to an email, it appears as if I replied from the account it was sent to, rather than the GMail account itself. This is pretty easy to set up  (instructions are here) and it allows you to separate work and personal identities, as an example.

However, my iPhone / iPad has frustrated me in this regard. I have been limited to one email address and when I reply on my phone, it comes from my default email address on the phone, which may not be the one it was sent to, leading to some confusion. I have gone so far as to create two email accounts on my phone which actually access the same GMail in-box so I could separate work and personal, and the right email address would send the account.

I’ve discovered that there’s a much simpler way to do this on the iPhone / iPad. If you follow the instructions below, you’ll get a pick list like the image above, where you can reply to any email using your choice of addresses. So, you can end the confusion and get rid of those extra accounts.

To add additional email addresses for sending mail to an iPhone / iPad Mail email account do the following (this assumes familiarity with basic email on the phone and copying and pasting):

  • Figure out the email addresses you want to use as sending addresses.
  • Type them into an email and send it to an account you can access on the phone. Separate each address with a comma followed by a space.
  • Open the email on the phone and ‘copy’ the whole set so they are in the phone’s copy and paste buffer.

Now the email part:

  • Make sure the account is set up as an IMAP or POP account (using Other while creating the account, not Gmail, for example).
  • Tap Settings on the iPhone or iPod touch home screen.
  • Select Mail, Contacts, Calendars.
  • Choose the desired account under Accounts.
  • Tap the Address field under IMAP Account Information and select it all.
  • Tap “Paste” which will replace the one email address, with all the addresses you might need. This is the important step.
  • Tap done and exit out of setting

Now, when you are sending a message or replying from your email on your phone, you can tap “From” and select the address you want to use. It’s that easy!

GMail has a lot of good support files around this subject for more information. I was also pleasantly surprised that About.com has a very in-depth set of resources around email written by their ‘guide’ Heinz Tschabitscher.

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My First Jailbreak

I was really excited to upgrade my iPad to iOS 5. Face it, I’m a geek. But, along with a host of other interesting new features, were gestures for the iPad.  One of the joys of the iPad is the tactile sense of working with it and the ability to use the whole screen for touch – to pull and zoom things, use apps that take advantage of it. Using gestures to switch between applications, and closing apps with a pinch makes you feel like a wizard.

So, imagine how pissed and puzzled I was when I upgraded and my gestures were gone! Some marketing genius had decided to reserve gestures for the iPad2 only. In other words, you’d have to upgrade to a new iPad to get gestures.

What was especially galling was the fact that this was purely a marketing move. I had enabled gestures on my original iPad for 6 months at least. There had been a developer loophole that anyone could use to enable gestures. The gestures worked perfectly, and I had grown to rely on them.

For the first time, I could really understand why people get so frustrated with Apple’s style dictatorship and jailbreak their iPhones and iPads to tap into all the creativity out there that Apple doesn’t want to allow for one reason or the other.

So that’s what I did too. The developer loophole had been closed, so I did a simple jailbreak to get my gestures back. The instructions are here, thanks to Lifehacker. Now that I’ve bitten the jailbreak apple, maybe I’ll try other tweaks that Apple doesn’t like.

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Facebook Pharma Earthquake!

earthquake-drill-cartoonFacebook has rocked the pharma world with its announcement that pharma ‘whitelisting’ will largely disappear on August 15th. Whitelisting has been a special exemption where pharma has been able to prevent people from being able to Like or comment on their Wall posts. So we might actually have to engage with people rather than broadcasting. Terrifying!

And indeed it is terrifying in our highly regulated world. Comments about products that might be off-label or adverse events are big issues. The extremely negative downside of dealing with these complexities has scuttled many a promising program.

There’s been quite a hue and cry among the pharma Twitterati over the past few months on these changes. Some excellent articles are:

However, I find two points absent from the discussion:

The Big Loophole: For a person to comment. Like, or interact with the wall, there has to be something there to interact with. If a brand removes all content from the wall, leaving it bare, there is effectively no commenting or Liking possible. There are minor flaws with this approach – a person can still comment on the profile pic, for instance. There are major flaws with this – with no interaction on the wall, your page is on Facebook, but it is essentially invisible, as without interaction it will never publish content to the streams of your Likers. However, it is straightforward, if not simple, to use Facebook’s Social Plugins on a custom tab to maintain virality and one-way publishing to the streams of your Likers. This is the sort of work-around we are used to in our regulated industry. This is a loophole big enough to drive a truck through.

Moderation: Facebook’s native moderation tools have gotten much stronger. Using the block list, it is possible to block almost any questionable post from ever showing on the wall. It is entirely possible to use these tools to create a ‘triage’ type strategy that would divert the most difficult items to a review team, queue moderately challenging items to a regulatory consultant, and allow other comments to stand. These criteria can easily be built by a competent PR agency. If the challenge is too daunting or the potential volume too high, companies such as LiveWorld can work with your legal/regulatory team to build a model that will work.

Facebook has lost patience with the industry in hopes of it producing adverting revenue to offset the special care and feeding the industry gets. Brands and companies are going to have to evolve into what Facebook is for, or abandon ship. The end will be a more rewarding environment for everyone.

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I’ll Tumbl for Ya

A few days ago there was big news that Tumblr surpassed WordPress in number of blogs. It was pretty damn astounding, since Tumblr went from 7 million to 27 million blogs in a matter of six months. It was also a sensationalistic headline since it doesn’t take into account the huge number of blogs using WordPress software rather than being hosted on WordPress.com. That would include the likes of the New York Times.

So what accounts for Tumblr’s growth? Well, it’s very simple to use, is well integrated into mobile devices so you can blog on the move, and there’s easy sharing. That makes for a very low barrier to adoption. However, there are two things that are special about it to me.

The first is it’s strikingly visual nature. That appeals to me and has probably helped a lot in Tumblr’s popularity among fashion and lifestyle bloggers. The templates, even the free ones, have a great aesthetic.

The second is the social nature of it. It’s a visual Twitter, with longer and multimedia content. Following and reblogging is integral to the platform. And it’s all public as opposed to Facebook. It’s an interesting middle ground that has caught fire.

A couple of notable people have switched from WordPress to using Tumblr, like Steve Rubel. I don’t’ see that for me. I see it as a place to put thoughts or content I would make public on Facebook to have broader exposure and conversation. But it’s free of Facebook’s platform and restrictions. It’s a newsfeed like Twitter, but harder for me to fit into a busy day. There are not tools to aggregate the newsfeed like those that exist for Twitter and Facebook, so it requires more direct attention – which I don’t have a lot of bandwidth for. However, you can automatically cross-post to other platforms which makes it an interesting home for more visual content you would expose to the world and link to from either Facebook or Twitter depending on the flavor of it.

With apologies to Culture Club, I’ll Tumbl for Ya. (Half of Tumblr’s users were probably born after their first album.)

 

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Google Wallet

Today Google announced it’s wallet, an electronic wallet located in your cell phone with tap-and-pay technology. With Google’s engineering prowess, it’s got to be a smooth customer experience – frictionless, as the saying goes.

Why so late? Doesn’t it seem like we should have been tapping and going at 7/11s and gas stations for a while now? The credit card companies have tried all sorts of experiments in Quick Service Restaurants and cabs for a while, but nothing seems to have caught on.

Google’s solution uses a near field communication chip to enable the magic, and requires companion hardware on the receiving end. Not every phone will have this technology for a while, but it does seem possible that someone would soon offer a standalone NFC wallet the size of a credit card. I’d sign up for that. Digital is infinitely scalable, so why not put your credit cards, frequent shopper cards, gym card, etc. on a digital wallet? At least it would leave you with a much smaller wallet with just your bills and drivers license, even if you were carrying an extra item.

It will be interesting to see whether this wakes up the bank associations like MasterCard…and American Express. Google does not know who they are dealing with. Those companies are fierce competitors and payment methods are their expertise. I worked on the transition from paper to paperless for gift cards and other instruments in the 1990s, and while these companies my not be first, they are fast followers and tenacious.

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Healthcare Game Changer

This story originally appeared in PRWeek Insider on 04/20/11 (subscription required).

More People are playing Farmville than Watching Dancing with the Stars. More people are playing Texas Hold’em Poker than are watching Glee.* And Zynga, maker of Farmville, has about half the monthly active users that Twitter does – 135MM versus 283MM.

Clearly, gaming is a big part of American life. People are choosing gaming for entertainment over all the other immersive options out there. As smartphones become even more ubiquitous, that puts a powerful gaming machine right in everyone’s pocket.

Gaming is not just for kids. 18-49 year olds make up the largest percentage of gamers at 49%, and the average age of the most frequent game purchaser is 40 years old. There are more people over 50 that play games (26%), than children under 18 (25%).*

Gaming for Healthcare?

Anyone who has observed their teenager in the death grip of level  10 of Angry Birds recognizes the complete concentration and immersion that experience offers. Could some of that focus and engagement be used for healthcare?

The Journal of the American Medical Association took a look at the impact of health gaming and found that: “Sufficiently engaging games might enhance the effectiveness of health messaging, allowing individuals to practice useful thought patterns and behaviors and encouraging them to explore and learn from failure in safe virtual environments.” JAMA reported that recent games had positive outcomes, such as Re-Mission, a game for adolescent and young adult patients with cancer, which improved adherence; and Wii Fit for obesity. Now, if that language sounds a little academic, consider the tone of most healthcare educational materials, which tend to be dry and impersonal.  Gaming can blend education and entertainment, so you can learn while having fun.

It comes back to your marketing objectives. Can you educate through a gaming experience? Can you motivate through a system of goals, feedback and competition? Could gaming be another way to tell the story and get the message across? If so, gaming could be an emerging avenue worth trying.

Gaming clearly has advantages on the social web for sharing of scores, competition, and team play.  From a news perspective, there are many angles, from the patient, to the disease, to the game itself. Gaming offers multimedia assets that can be used in news releases, YouTube, or Facebook.

What works for consumers, works as well with healthcare practitioners. What better way to teach a doctor about a new mechanism of action than an immersive and interactive game/learning experience? With the increasing use of tablets and other devices in detailing, the opportunities will only increase.

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