Uniqlock

From a funky Japanese clothing maker comes this incredible viral marketing effort. A clock with syncopated dancers shows every 5 seconds.  It’s energizing and hypnotic (in a delightfully weird pop-Japanese way) that it earned the Grand Clio in Interactive at last week’s Clio Awards.

As with most interactive entries, you really have to experience, the “Music. Dance. Clock” action, as it’s called, with that translated-from-the-Japanese locution, for yourself. You’ll see it in the side bar on this blog at the top. It’s very absorbing in a strange way. It’s a world-wide viral marketing campaign, maybe one of the best.

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